Taking these gorgeously styled images at face value, it’d be easy to get carried away with the aesthetics. I know I was when I discovered Blooc, a housing project company based in Sweden. It was the light-filled interiors carefully styled with Nordic design and custom details that caught my eye. Oh to have those steel warehouse style windows!
What sets them apart from other new builds though, is that these homes are designed for sustainable living from the ground up.
Launched in 2011, these architect-designed homes offer the best of contemporary city style, creating idyllic new garden communities out in the Swedish suburbs. The new Parkhausen development of semi-detached four bedroom homes is just 10 minutes from Väsby, featuring a muddy green wood-clad exterior. The airy, open-plan style interior is divided by floor to ceiling steel framed glass partitions, a clever way to continue the flow through individual spaces. A classic Scandinavian neutral colour palette runs throughout, from the soft grey linen sofa, textured Berber rugs, light oak furniture and wood floors. But I fell really hard for the garden room with its lush tropical plants, bringing biophilic design into the home and connecting you to nature.
Modern Sustainable Living
According to recent reports in Sweden, only 4% of buyers have the desire or time to renovate, hardly surprising given the time, upheaval and costs that go into one. Anyone who has taken on a renovation project, however rewarding the outcome, will have wished at some point that they’d bought a new property instead. It has definitely crossed my mind a few times as we’ve uncovered leaks in the bathroom and faced the joyful task of replastering 100 year old walls!
All Blooc’s homes are built using sustainable timber and other materials carrying the Swan label, the official sustainability ecolabel for Nordic products. Surrounded by nature, each build is well insulated and fitted out with new energy-efficient appliances to reduce its impact on the environment over time.
I was impressed to see that Blooc has its own collection of finishes and details exclusive to their homes. ‘Blooc Objects’ includes custom mirrors, kitchen cabinetry, bathrooms, handles and lighting used solely in their projects. They also produce a palette of contemporary colours that run through each project and gives it its own sense of identity – see how that muddy green from the exterior is carried into the bathroom cabinetry.
I would love to see more well-considered projects like these popping up in the UK, taking not only contemporary living into consideration, but fully sustainable practices too. What do you think – could you see yourself living here?
Photography courtesy of Blooc.