Love It | Ederle Lifestyle
And stretch. Good morning. I thought it would be a great way to wake up today with a beautiful new find of mine, online lifestyle store Ederle. Founded by designer Joanne Heckadon, the inaugural collection is inspired by deep blue waters and soft crystal sands, named after Gertrude Ederle, the first woman to swim the English Channel in 1926. The styling is calm and thoughtful, don't you think?Frequently these days, I find myself editing out the clutter in our home in favour of a more simplistic, pared-back feel. I crave open space, room to think, room to breathe and to enjoy the pieces of decor that we've chosen carefully. This is very much Ederle's ethos; to design handcrafted pieces created from traditional methods and materials, made to treasure.
The beauty is in the simplicity.